This is Part I of My How To Podcast series. In case you clicked this link and have no idea who I am my bio can be found here.
Why I Created My Podcast
I’ve been there. Two years ago I was burned out on all fronts and I wanted to create something but I didn’t know what. The thought dawned on me about starting my own podcast. I knew going in, much like the women who’ve gone a date with me…. things can end in disappointment.
Your Podcasting Goals
Before we talk about the concept, the very first thing we should do is figure out what are our goals for this podcast.
‘Why do you want to start your own podcast?’ The why is a specific answer. This is your broad goal. For example it could be something like,’Because I want to promote my new book’ or even if you just want to do it because it’s fun.
What are you hoping to get out of your podcast? The what is a specific answer that is measurable. This is your specifc goal. For example maybe your goal is, ‘I want to sell X amount of books each episode’ or ‘I want to meet a new person with every episode I do.’
Your Podcast: The Concept
So now that we know why we’re creating this podcast we need now ideas for our show.
If you already have an idea, that’s great (if you don’t see below). So then you’re next step would be to evolve that concept. Don’t just use the first idea that pops into your head and then run with it. Take some time to do some research. Check to see if that name is available by typing the term/phrase into Google and see what comes back. Additionally check out the topic in iTunes.
What to do if you don’t have an idea for a show?
My recommendation is to create an idea list. An idea list is something I learned from James Altucher. It’s very simple but very powerful. What you do is sit down with a legal pad (James recommends a waiters pad) and force yourself to brainstorm ten ideas. Don’t worry about good ideas vs bad ideas while you’re brainstorming. Instead let if flow. Write down all ideas as they come. When you’ve completed your list then you can go back and pick which ideas you like (what will work) and ideas you don’t like (what won’t work).
The Topic of Your Podcast
So what topic does your podcast fall under? Now I hope to God that you already know that. But now is your chance to be even more specific. Are you business orientated? If so what kind of business.
Maybe you’re setting up a new Social Media podcast but there’s a lot of them around. What could you do to be even more specific?
Just remember niches create riches…
The Name of Your Podcast
Naming your podcast is key. It needs to sum up your podcast so potential listeners know what you’re show is. Think of your favorite podcast and it’s name.
Some example of podcasts named from the topic of business/entrepeurnship:
– Entrepreneur on Fire
– Tropical MBA
– The $100 MBA show
Examples of podcasts named from the topic of film production/marketing:
– Indie Film Hustle
– Indie Film Academy
– Film Trooper
– Filmmaking Stuff
Examples of podcasts named after a book:
Examples of podcasts named after successful websites:
Who is Your Target Audience?
Who is your audience? What are they pain points?
Your audience is apart of a certain industry. Some may have been in the field for 30 years, others may just be entering. There is a reason they will listen to you.
A pain point is a problem whether real or perceived. Your new book,seminar,webinar,class, etc is a solution to that pain point because its going to show them how to overcome this problem or problems.
Maybe you’re going to start a podcast about starting your own business. Focus on what kind of business it will be.
What will your show format be?
The who we know, it’s you. Is it just you or are you going to have multiple hosts?
When, weekly? Twice a week? Monthly?
Where will you be podcasting at? A static position or are you going to go place to place?
Is it going to be an interview style show? Roundtable discussion? Or maybe its just you discussing a topic?
How long is each episode going to be?
Like most successful shows you need to have that same format each episode so your audience will know what to expect.
There are no wrong answers. Just one more tip for this week, the more moving parts, the harder it will be to produce. Just keep that in mind when designing your podcast.
So now we have your podcast goals, formed some show idea(s), we’ve found your target audience and we know the format of your show. So now where do we go?
Next week we’ll get into something I get asked a lot about. Gear.
The digital age has allowed everyone to take a shot but no one is guaranteed any success.
Starting a podcast? Feel free to pick me brain about anything.