Episode 203 – Kristen Maldonado (Social and Digital Strategy)
Kristen Maldonado is a Pop Culture Content Creator & Reviewer, and the Manager of Social Media for MTV’s Total Request Live (TRL) accounts.
In this episode we’ll chat strategies for social media, running social media for existing IP’s, Wendy’s savage twitter account, Gary Vee’s new book, Crushing It!, and tons more.
Pre Show Notes
— Game Over is the TV pilot I shot several years ago about 5 employees working at a video game store struggling to get to the next level in their lives.
Tagline: In life there is no reset button
The goal is to get a lot of eyeballs on this so if you know anyone that’d be interested please share this with them.
— Game Over – Making a TV Pilot – The blog post with all of the behind the scenes details about making, Game Over.
— How NOT to make a TV Pilot – My interview with Alex Ferrari at Indie Film Hustle
— Backstage – Use code dbcast at checkout when posting a casting call for a FREE basic listing
— Dave Bullis Podcast Filmmakers Group on Facebook – a FREE filmmaking group I made on Facebook.
— Shopping on Amazon? Please use my affiliate link (simply click and shop as normal) as it greatly helps out the podcast. Thank you!
— DeGrassi – is a Canadian teen drama television series set in the Degrassi universe, which was created by Linda Schuyler and Kit Hood in 1979. The DeGrassi franchise, following The Kids of Degrassi Street, Degrassi Junior High, and Degrassi High. Like its predecessors, the series follows an ensemble cast of students at the fictional Degrassi Community School who face various challenges often seen as taboo such as sex, teen pregnancy, bullying, date rape, drug abuse, body image, homosexuality, domestic violence, gang violence, self-injury, suicide, abortion, mental disorders, death and many other issues.
— Drake – is a Canadian rapper, singer, songwriter, record producer, actor, and entrepreneur. Drake initially gained recognition as an actor on the teen drama television series Degrassi: The Next Generation in the early 2000s. Intent on pursuing a career as a rapper, he departed the series in 2007 following the release of his debut mixtape, Room for Improvement. He released two further independent projects, Comeback Season and So Far Gone, before signing to Lil Wayne’s Young Money Entertainment in June 2009.
— Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too – is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
— Gary Vaynerchuk – is an American entrepreneur, author, speaker and internet personality. First known as a wine critic who grew his family’s wine business from $3 million to $60 million. Vaynerchuk is best known for his work in digital marketing and social media, leading New York-based companies Vayner Media and Vayner X
— Vayner Media – social media-focused digital agency. The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez, and PepsiCo. In 2015, VaynerMedia was named one of AdAge’s A-List agencies. With 600 employees in 2016, VaynerMedia grossed $100 million in revenue. The company also partnered with Vimeo to connect brands and filmmakers for digital content.
— Casey Neistat – is an American YouTube personality, filmmaker, vlogger, and co-founder of multimedia company Beme.
— MTV – is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City. Launched on August 1, 1981, the channel originally aired music videos as guided by television personalities known as “video jockeys” (VJs). At first, MTV’s main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students. MTV has toned down its music video programming significantly in recent years, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods. It has also become involved in promoting left-wing political issues and progressive social causes. The network received criticism towards this change of focus, both by certain segments of its audience and musicians. MTV’s influence on its audience, including issues involving censorship and social activism, has also been a subject of debate for several years.
— TRL – is a television series on MTV that features popular music videos. TRL is MTV’s prime outlet for music videos. In addition to music videos, TRL features daily guests. The show is a popular promotion tool used by musicians, actors, and other celebrities to promote their newest works to the show’s target teen demographic. After nine years off air, TRL returned on October 2, 2017.