Pre Show Notes
Jennifer Grisanti is the writing instructor for Writers on the Verge, blogger for the Huffington Post, and she runs her own consultancy agency.
Okay, we’ve come this far. Right now you should have an idea of what kind of podcast you’re going to be doing, your format, you know how you’re going to interview guests (in studio, distant or both), you know what gear you need, and now it’s time to talk about how exactly you find guests for your podcast. (If your podcast is just you, you can skip this article.)
Networking is not going to a networking and approaching everyone with an attitude of what they can do for you. This type of approach will quickly get you no where. If you’re at an event and someone contacts with you and IMMEDIATELY starts asking for a favor, RUN FOR THE HILLS. Seriously never do business with people like this. Additionally I’ve been to a lot of networking events where it’s quickly turned into a sales event, where small companies are trying to hook into big companies for contracts, and people hand out their business cards out like candy at Halloween. Much like that lone apple some person gives out each year it’s going to get lost in the shuffle then thrown away. And finally I’ve also seen some people who try to network but friend request everyone they can on Facebook. This is not networking, it’s what I call ‘headhunting’. Friend requesting people to add them to your list is utterly meaningless and doesn’t do anything for anyone.
Networking is about bringing value to people and figuring what you can do for them. Jab, Jab, Jab, Right Hook aka Give, Give, Give, Ask.
Obviously these are the people you already know. BUT just because you’re both familiar with each other doesn’t mean you can approach them for a favor.
So you’ve gotten someone to agree to be on your podcast. CONGRATS! Next week I’ll be back to chat how to interview your guest to make the most of both of your time.
Rob Dimension is a filmmaker and actor who’s successfully crowdfunded his last three films.
I crowdfunded for a project of mine. This was during the early phases of crowdfunding when no one had heard of Kickstarter.
it seems that everyone has a crowdfunding campaign and because of my podcast and presence on Twitter, I get bombarded with spam emails/tweets all the time from people who’ve launched crowdfunding campaigns. Now I’ve donated to a lot of campaigns (157 on Kickstarter, 121 on IGG, and a few on the others) but yet I’ve never donated to any of these spammy campaigns.
Sales are about relationships. When I’m walking down the street in NY, there are people that panhandle some in a nice way, some in an overtly aggressive way (fake monks I’m looking at you).
The panhandlers can tell where you’re from within one second. How? For every second of time you give them, that equals 50 miles away from NY you live. Give them 5 seconds, they know you live 250 miles away from NY.
My point is that New Yorkers tune these people out because they know they’re trying to sell them something. So stop trying to sell and instead build a relationship.
Spammer #1 – The Stream of Conscious Guy. They have no idea how to use Twitter and aren’t talking to anyone in particular.
Take Away: Don’t use Twitter to complain about your life especially when you’re trying to raise funds. And also who would want to go to Florida with a guy like this?
Spammer #2 – The person who tweets the same message and campaign URL to everyone with no intro or even a simple, ‘Hello’.
What to take away: Whenever I get one of these messages, I click the person’s profile and their stream is all the same spam. Never just message people out of the blue. Nobody will donate that way. Listen to Uncle Leo and at least say, “Hello”.
Think of it like this. If you were going to go to war, you’d want to have an army, right? Start your campaign 12 weeks out. Build a team. Build a following. Build a message. Tell your story.
Anything is better than the above examples.
Feel free to contact me.
Mazel Tov! You’re reading another article by me?! Wow, you’re a glutton for punishment. This time we’re talking about microphones…
Sit comfortably in the room, you’ll be doing your podcast in. Now close your eyes and just listen. Pay attention to every little detail. Now open your eyes. What did you hear? My guess is, more than you thought you would.
I was not going to include this but felt I’d better. There are various mic types to choose from but for our purposes lets focus on Dynamic & Condenser mics. These two mics have different polar patterns, which denotes the mics ability to accept or reject sounds, coming from different directions.
Now unless you’re recording in a whisper room (which I’ll get into at another time) you’re going to have to deal with two sources of noise. Noise inside the room, and noise outside the room.
The noise inside the room can be anything from your laptop fan to your cell phone going off, etc. Outside you have much more to contend with. You’re sitting at your desk. You turn on your mic, put on your headphones, and you hear it… the roar of the traffic on the street. Cutting through that….the screams of your kids. They’ve gotten into the sugar, and now your room sounds like Mad Max Fury Road.
So to set your room, turn off your cell phone (GASP!), position your mic away from any fans, put a sign on your door that tells everyone to go away, and if you want to go the extra mile, you can put up sound proofing on your wall (this is not the same as a sound proof room).
This is the #1 question I get about starting a podcast. If you go onto Amazon or B & H Video, you’ll be overwhelmed by the amount of options. There are rules in life that seem to follow us everywhere. The rule I’m talking about today is, the more specialized you want – the more expensive it will be.
These mics are the intermediate (medium range) mics in both price and quality. I’ve used both mics and the aforementioned problems with room tone came to late using them. They’re not bad mics but you if you purchase one you should definitely look into buying a Pop Filter.
This is what professionals use. Every pro podcast, including my show, has a set up similar to this.
If you have to ask, pick the cheapest. Don’t be that guy that jumps into podcasting full force, buys all that expensive gear, and then decides he hates it, and all that gear sits in a closet for years. Also I want you to pay attention to the the project management triangle. There are three sides to the triangle…
If you want something to be Fast & Cheap, it won’t be Good. If you want it Fast & Good, it won’t be Cheap. If you want it Cheap and Good, it won’t be Fast. Just keep this mind as you’re putting not only your podcast but future projects as well.
So far you have your concept, and now you have an idea for what equipment to buy. And we know what to look for to minimize background noise and interference. So now what?
Before you start asking people to come onto your cool new podcast, I want to talk about you. That’s right YOU! In the next article we’ll be talking about finding your interview style, and I’ll also tell you the tricks of hosts like Howard Stern, John Lee Dumas, and more.
Are you excited yet?! You should be!
Lane Shefter Bishop is Hollywood’s, ‘Book Whisperer. Founder of Vast Entertainment, Emmy award winning director, and Film/Television producer specializing in book-to-screen adaptation. Her new book, ‘Sell Your Story in a Single Sentence” is out now.
This is Part I of My How To Podcast series. In case you clicked this link and have no idea who I am my bio can be found here.
I’ve been there. Two years ago I was burned out on all fronts and I wanted to create something but I didn’t know what. The thought dawned on me about starting my own podcast. I knew going in, much like the women who’ve gone a date with me…. things can end in disappointment.
Before we talk about the concept, the very first thing we should do is figure out what are our goals for this podcast.
‘Why do you want to start your own podcast?’ The why is a specific answer. This is your broad goal. For example it could be something like,’Because I want to promote my new book’ or even if you just want to do it because it’s fun.
So now that we know why we’re creating this podcast we need now ideas for our show.
If you already have an idea, that’s great (if you don’t see below). So then you’re next step would be to evolve that concept. Don’t just use the first idea that pops into your head and then run with it. Take some time to do some research. Check to see if that name is available by typing the term/phrase into Google and see what comes back. Additionally check out the topic in iTunes.
What to do if you don’t have an idea for a show?
My recommendation is to create an idea list. An idea list is something I learned from James Altucher. It’s very simple but very powerful. What you do is sit down with a legal pad (James recommends a waiters pad) and force yourself to brainstorm ten ideas. Don’t worry about good ideas vs bad ideas while you’re brainstorming. Instead let if flow. Write down all ideas as they come. When you’ve completed your list then you can go back and pick which ideas you like (what will work) and ideas you don’t like (what won’t work).
So what topic does your podcast fall under? Now I hope to God that you already know that. But now is your chance to be even more specific. Are you business orientated? If so what kind of business.
Maybe you’re setting up a new Social Media podcast but there’s a lot of them around. What could you do to be even more specific?
Just remember niches create riches…
Naming your podcast is key. It needs to sum up your podcast so potential listeners know what you’re show is. Think of your favorite podcast and it’s name.
Who is your audience? What are they pain points?
Your audience is apart of a certain industry. Some may have been in the field for 30 years, others may just be entering. There is a reason they will listen to you.
A pain point is a problem whether real or perceived. Your new book,seminar,webinar,class, etc is a solution to that pain point because its going to show them how to overcome this problem or problems.
Maybe you’re going to start a podcast about starting your own business. Focus on what kind of business it will be.
The who we know, it’s you. Is it just you or are you going to have multiple hosts?
When, weekly? Twice a week? Monthly?
Where will you be podcasting at? A static position or are you going to go place to place?
Is it going to be an interview style show? Roundtable discussion? Or maybe its just you discussing a topic?
How long is each episode going to be?
Like most successful shows you need to have that same format each episode so your audience will know what to expect.
There are no wrong answers. Just one more tip for this week, the more moving parts, the harder it will be to produce. Just keep that in mind when designing your podcast.
So now we have your podcast goals, formed some show idea(s), we’ve found your target audience and we know the format of your show. So now where do we go?
Next week we’ll get into something I get asked a lot about. Gear.